Colors around us fill our minds with different moods of visual inspiration. It affects us psychologically and physically. That is why different color strategies turn around different results.
A brand wanting to sell as much as possible colors the store red. WHY? because the color red makes the brain impulsive and hence you end up shopping for things on instinct.You may come back home and start thinking – why the hell did I buy something in the first place? Now you know the reason.
Certain colors attract families, moods, flavors, types of music so on and so forth.
Everyone’s choice is still distinct and personal. Such is the importance of color.